Relief 4 Pakistan 

Kalsoom Lakhani is the Director of Social Vision, the venture philanthropy arm of ML Resources. Social Vision essentially provides the seed funding and support for innovative initiatives and social entrepreneurs/enterprises in their earliest stages. A few days ago, ML Social Vision, in partnership with Pakistani Peace Builders (PPB), a new initiative of Pakistani-Americans and concerned global citizens (they recently organized the Sufi Music Festival in NYC), launched Relief4Pakistan, a centralized grassroots donation campaign to benefit the flood victims in Pakistan. 

Given that over 14 million people have been affected by the latest deadly floods in Pakistan, more than the combined total of the 2004 Indian Ocean tsunami, the 2005 Kashmir earthquake and the 2010 Haiti earthquake, ML Resources felt a campaign of this kind was necessary to centralize donations toward the emergency first response relief efforts in Pakistan in order to maximize impact. Both Pakistani Peace Builders and ML Social Vision deliberated over which of the numerous organizations that are currently operating in Pakistan should be the recipient of our efforts. After an enormous amount of thought and due diligence, Mercy Corps was chosen as a vehicle to assist those is need in Pakistan. The selection was made based on the organization’s transparency, efficiency, and previous efforts in Pakistan. Therefore, donations towards Relief4Pakistan go directly towards Mercy Corps’ first response efforts in Pakistan, where they are working to provide clean water, staple foods and clean-up tools for affected families.

Please join in this campaign by donating and helping ML Resources reach their first fundraising milestone of $100,000, of which ML Social Vision has provided the seed donation of $10,000 to jumpstart the campaign.  Whether you donate $5, $25, $500, or more, you can be a part of the Relief4Pakistan campaign and aid the millions affected by the floods in Pakistan. Mercy Corps is a 501(c) 3 not-for-profit and your donation is tax-deductible to the full extent of the law.

To donate, please visit the Relief4Pakistan website: You can also join the Facebook page to hear updates of R4P’s progress at:

Please donate generously to this important cause and help spread the word! Feel free to pass on the Relief4Pakistan link on to your friends, families, and colleagues!


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